Uniworld Cruises

Training a worldwide cruise workforce with gamified elearning

A mobile training game that brings together a globally dispersed workforce.

Always on, with or without internet.

In 2015, the great people at Uniworld were looking for a partner to produce their first digital learning product for their teams that can also work with limited on-ship internet. Seb Azzo took the challenge and joined forces with Uniworld to produce a game that entertains and informs in equal measure.

Thriving despite restrictions

We immersed ourselves in the Uniworld experience and built something that the onboard staff could really find value in. We went on the ships and spoke to the teams, held a two-day workshop with management and made sure we kicked off design with a clear understanding of the different parameters: Slow internet speeds, a strict policy around mobile devices during work hours, and a widely dispersed workforce.


eLearning by Playing With Colleagues

Learning in Sophia Uniworld game is entirely gamified. An employee can select a colleague they’d like to challenge and send over a challenge. Both players will then need to complete the challenge as fast as they can. The fastest player with the best score will win the quiz and climb the leaderboard!

Healthy competition

The faster and more knowledgable the player, the higher the leaderboard they will go. In Sophia Uniworld, players can compare their ranking with colleagues on their own ship or other ships around the world.

off-line mode

The eLearning platform works with or without internet, a requirement set out by Uniworld early on in the process. When ships go through areas of poor connectivity, employeers can still play the challenges they have already received. The data is then synced when the tool receives connectivity.


Sophia Uniworld, a non-compulsory app, was downloaded more than 1,000 times by ship staff

Offline mode

We designed Sophia Uniworld to work with very slow internet speeds or no connection at all.

Uniworld Cruises
An e-learning game for a global cruise operator’s workforce